Colorful and Courageous Describes Lime Crime’s Philosophy

Tired of settling for bland, beige contours and snooze worthy pallets? Need a change in the colors that allow you express yourself an live your life to the fullest? Want to stop saying yes to the same old, same old when it comes to fashion and make-up?

Good, because Lime Crime is tired too.

Founded by Doe Deere, a self-starter entrepreneur, this brand’s motivation and inspiration comes from the costumers and what they want, not what big corporations or fashion empires are pushing on consumers, only thinking of the bottom line.

Doe Deere and her company are firm in their passion to only deliver products that will make heads turn and eyes boggle. They will not be fueled by the financial bottom line or what every other cosmetic company is doing, because they want to do the opposite, they want to rebel. No longer will orange lipstick or pink eye liner be looked at confused. If it is what you feel, where it!

All about creativity, Doe Deere encourages her costumers, new and old, to be bold and daring. Do no fall into the pattern of pallets that have been used for centuries. This is the time to step out and shout out who you really are and how you feel. Whether that means feeling blue hair or gold cheeks. Every women deserves her chance to be heard and to be vibrant.

Since they are not motivated by making profit, from their Facebook Lime Crime announced they are committed to be animal cruelty free. They are also a vegan company and everything they make is produced without any animal products or byproducts.

With hues that more closely resemble a colorful candy store than a stifling office space, you not only will have more fun picking out your morning make-up, but you also will get to do so knowing that you are helping keep animals out of labs.

Lime Crime is the holistic brand for vibrant make-up.  Get a feel for the colors they have available on the official Lime Crime Tumblr page, or check out what BeautyBay has for sale.

Hydrate with Waiakea

With all the various types of beverages on the market, it is easy to overlook or forget about the most important liquid you should be consuming most, water. Staying hydrated is key in living a healthy lifestyle and everyone should be doing that with water, rather than with the sugary substances that tempt us, left and right.

Not only is there an abundance of bevearages other than water to drink but there are also many brands of water. One might think, “oh it is just water and it all tastes the same,” well, they clearly have not tried Waiakea water. Most think water is boring, that it is only consumed for health benefits or to even cleanse your palette during a meal. Forbes said that Waiakea water, on the other hand, is not boring but actually enhances or compliments your dining experience, offers many environmental perks, along with all of the basic health benefits of H20.

Water has many health benefits, such as, keeping you young by hydrating your skin, helping your joints, and what brings many smiles, helping you keep off the extra pounds. According to Specialty Food, Waiakea water, of course helps nourish your body just like other brands, but this Hawaiian volcanic water is special in the sense that it is from one of the most naturally, pure and sustainable sources. To be more precise, it comes from an aquifer that has a 1.4 billions gallon recharge rate.

One key word, in the previous statement is “sustainable,” many take water for granted and many are still lacking access to clean water, so finding a sustainable water resource is crucial to our future. The Waiakea spring is also a naturally alkaline source. “Alkaline” has been a popular buzz word in the water community but what many probably do not know is that too much of artificially produced alkaline can cause negative side effects but from a natural source only helps.

Not only, is this water from a sustainable resource but the company also practices a sustainable outlook by bottling their product at a facility that is emmisions and energy conscious, by running on 33% renewable energy. They don’t stop there, the bottles in which they package the sustainable water is made with 100% recycled materials and free of BPA.

Long story short, you cannot go wrong with trying out Waiakea water.

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