Very few corporate professionals work for the same company their entire career. Unless the company is family owned or offering them significant compensation, most leave after a few years. For Lori Senecal, her career is littered with successful accomplishments at numerous companies. Her latest venture was with CP+B.
Her contributions earned her a new title, created just for her: Global CEO. Senecal’s performance is often described as focused and precise. Her calm demeanor doesn’t match her exact professionalism. What she lacks in sociability, she makes up for in the ability to grow companies on a global scale.
Since joining CP+B, Lori turned the company into something completely new. Once, a national firm; now, CP+B is an international firm with the flexibility and innovation of an up and coming startup. That’s Senecal’s legacy at every company she’s worked for. She introduces new technology and implements new strategies.
Though she’s had numerous accomplishments at CP+B, one comes to mind. In 2015, after being named Global CEO, she managed to land American Airlines as clients. That achievement established her name forever in the CP+B history books. American Airlines only worked with TM Advertising for 25 years. Lori Senecal changed all of that.
Her boss, founder and Chairman Chuck Porter, is stepping up to take some of the responsibility as Senecal prepares to retire at the end of the year. He hopes to continue with the structures she’s placed, and he’s looking forward to working with the next generation of leadership.
While change is always scary, they’re being careful about choosing the next generation of leaders. They don’t want to promote anyone who’s going to damage or belittle all the hard work that Senecal put in. According to Forbes, she made the company what it is today, and she’s working closely with Porter to ensure the company survives her retirement.
As changes begin, Senecal shows interest in one particular youngster: Danielle Aldrich. Aldrich helped Senecal land the American Airlines account, and she’s been promoted to President of CP+B West. Follow her Twitter for more.