Lori Senecal Looks to the Future

Very few corporate professionals work for the same company their entire career. Unless the company is family owned or offering them significant compensation, most leave after a few years. For Lori Senecal, her career is littered with successful accomplishments at numerous companies. Her latest venture was with CP+B.

Her contributions earned her a new title, created just for her: Global CEO. Senecal’s performance is often described as focused and precise. Her calm demeanor doesn’t match her exact professionalism. What she lacks in sociability, she makes up for in the ability to grow companies on a global scale.

Since joining CP+B, Lori turned the company into something completely new. Once, a national firm; now, CP+B is an international firm with the flexibility and innovation of an up and coming startup. That’s Senecal’s legacy at every company she’s worked for. She introduces new technology and implements new strategies.

Though she’s had numerous accomplishments at CP+B, one comes to mind. In 2015, after being named Global CEO, she managed to land American Airlines as clients. That achievement established her name forever in the CP+B history books. American Airlines only worked with TM Advertising for 25 years. Lori Senecal changed all of that.

Her boss, founder and Chairman Chuck Porter, is stepping up to take some of the responsibility as Senecal prepares to retire at the end of the year. He hopes to continue with the structures she’s placed, and he’s looking forward to working with the next generation of leadership.

While change is always scary, they’re being careful about choosing the next generation of leaders. They don’t want to promote anyone who’s going to damage or belittle all the hard work that Senecal put in. According to Forbes, she made the company what it is today, and she’s working closely with Porter to ensure the company survives her retirement.

As changes begin, Senecal shows interest in one particular youngster: Danielle Aldrich. Aldrich helped Senecal land the American Airlines account, and she’s been promoted to President of CP+B West. Follow her Twitter for more.

See more: https://www.forbes.com/sites/marketshare/people/lorisenecal/#3be604e71197

The New Face of Entrepreneurship–Doe Deere

On her life’s journey from Izhevsk, Russia to New York City and then to Los Angeles, Doe Deere has walked a colorful and creative road to success. Catching up with the founder and CEO of Lime Crime Cosmetics, beauty journalist Samantha Guarnieri profiled Doe Deere for a “Guest of a Guest ” piece, “Interview: Lime Crime’s Doe Deere On How To Make Your Dreams Come True.” http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true.

 

Often it’s a deep shade of purple and other times its hot pink; however, she has also been photographed with her hair just about every color of the rainbow. It’s no wonder that the fans of her indie cosmetic brand, Lime Crime, are called unicorns. If you want to join her pack of unicorns, just click on https://www.limecrime.com/categories/unicorn-hair-semi-permanent-hair-colors, to see how easy it is to get Doe Deere’s fabulous hair look. This is just one of the new products from Lime Crime. Her company website is a one-stop shop for everything to create an individual look that is bound to turn heads. Everywhere on the internet, customers are posting photos of themselves creating their own style using a variety of Lime Crime products. As her company carries such a variety of shades for eyes, lips, hair and nails, the combinations are endless. Doe Deere has become more than a CEO, she is a role model for young people around the world.

 

Yes, she’s beautiful but that’s only skin deep. What’s really amazing about Ms. Deere is how she built her company. She started quite young, selling temporary tattoos to her school mates at age 13. She then went on to deconstruct and reconstruct fashion pieces that started her online popularity. As she loved to experiment with cosmetics, that was her next opportunity. She created a company that carries vegan-friendly and cruelty-free cosmetics in shades that previously only existed in the imagination. While working on all that she also made a name in the indie music business during her New York years from 1998 to 2012. Working in the music industry, taught her about marketing and the importance of pleasing your audience. Once her makeup became popular on social media she had quite a few customers for her startup makeup brand.

 

Ms. Deere believes in encouraging and inspiring those around her to do their best and chase their dreams. Her business attitude is quite different than that of the man in the suit type character ruling through intimidation. She is wise enough to know that teamwork is the recipe for success. She also believes in challenging the status-quo and daring to be different.

 

Follow Doe Deere on Instagram.

 

 

 

Lori Senecal Advertising Innovator

Lori Senecal is a marketing strategist with extraordinary vision. Her focus and direction has allowed her to career to skyrocket. Born in Canada, Lori has become very successful in the United States and is generally recognized as an innovator in her field. She has worked and promoted the biggest brands. She has provided ideas and created successful marketing campaigns for some of the most well known companies in the world.

In March of 2015, she was named the Global CEO of Crispin Porter + Bogusky advertising agency. The firm is headquartered in Miami. Lori was named Global CEO directly after Infiniti awarded Crispin Porter + Bogusky a $450 million global account. A part of MDC Partners, Crispin Porter + Bogusky helps distinguish brands like Infiniti from their competition with innovative advertisements. CP+B is currently working with brands like PayPal, Hotels.com, Ryder, Jose Cuervo and Dominos Pizza. With Lori on board, the acquisition of new brands in the near future is imminent. Her reputation is stellar within the marketing and advertising industry.

Lori Senecal has enjoyed a successful career of bringing getting more exposure for big name brands. Her impressive resume of past work includes positions as the Global Executive Chairman of Kirshenbaum Bond Senecal + Partners. There she helped transition the company into an international focus. Her adaptability to such a calling made her a good fit for the new position with CP+B.

According to Ad Week, she was also the President and CEO of MDC Partners. In 2015, her compensation was estimated at $1.88 million dollars with MDC Partners. That compensation was a base of $1M plus incentives.

She was also the President of McCann Erickson in the New York office. Lori came up with the TAG ideation division. Her leadership helped her quickly move up the ranks.

Her education was at McGill University where she studied Commerce, Marketing and Finance. Her knack for marketing became quite obvious in her first few roles.

Lori picked up the Quantum Leap award at the AWNY Game Change Awards. During her career, she has worked closely with accounts like Coca-Cola, BMW and Nestle.

With Crispin Porter + Bogusky, Lori will help transition eight total international offices.

For more info about her click here: https://about.me/lori-senecal-official

Check out her tumblr account here.