When it comes to some of the leading makeup brands in the world, Lime Crime is a company that seems to make the top charts. This alternative makeup company has been setting their own trends since its inception and has created huge waves across social media platforms. With bright colors and darker hues, the brand aims to empower people to treat their body like a beautiful canvas, using Lime Crime as their paint for their art. The brand has one of the most interesting ranges of products, right from makeup staples like lipsticks and eyeshadows, to most recently, the brand’s range of hair color called ‘Unicorn Hair.’
At the center of this beautiful brand, is a businesswoman who has shown the world that passion and drive are what it takes to be successful. When Doe Deere came up with the idea of LimeCrime, little, did she know what a major international sensation it would become? Hailing from Russia, Doe Deere moved to the United States when she was just seventeen to work on her music. She has always been someone who likes expressing herself in whatever creative way she can, especially in terms of her fashion sense. She was known through the music scene as being someone with an incredible taste, creating a unique look of her own that stood out.
However, at the time, most makeup brands had standard colors which were rather ‘acceptable.’ It was rather hard for someone like Doe Deere to find the beautiful and vibrant colors that she was looking out for. Unable to come across what she was looking for, she started making her own makeup in the colors that she wanted for herself. Soon, the makeup that she was using became the talk all around, with numerous people coming up to her and asking her about it and if she could make some for them as well. She started out by then selling the makeup to friends and family, and the brand has only grown since then.
Doe Deere is not just creative in her looks, but also in the plans that she has put together for LimeCrime. The brand was actually one of the first to use social media apps like Instagram on such a large scale to promote their products. Using fashion bloggers who tried out and recommended the products, Lime Crime has grown to be the makeup giant it is today.
For more details, visit www.doedeere.com.